The DJI Spark could have many features enabled. But it has been disabled by the marketing guys. Flying planned missions is one thing, higher bitrate and raw photos is another. These are features that could be enabled by a software update. But then you get the quick shot modes and gesture controls to make up for it.
Since there is no real competition to DJI, they save this software update for the Spark 2.
As I see it, the largest threat to DJI is cheap drones doing things 75% as good. this is what killed GoPros dominance. If people can buy good quality action cams for less than half price, with the specs GoPro had one year ago, they will do that.
What we need to push DJI on the spark scene is GPS and better camera in the small selfie drones. You can build an F4 based quad with 1306 motors for < $100. Then add gimbal, 1080p cam, and a few sensors, and you are at $150 in single parts, free shipping - So selling a $200 close to Spark is doable. But now the whole market in China is DJI Spark looking E5x like with bad 720p, no gps for $35-$50.